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E-Bike Alley

The Heart Behind the Handlebars

Our Mission: Inclusive E-Biking for Everyone

One year ago, we saw a gap in the local e-bike scene: true inclusivity. We decided to do something about it. By rethinking our entire approach and carefully curating brands and models, we ensure everyone—regardless of budget, body type, or ability—can find their perfect ride.

Our journey began with Pedego, and we're proud to have introduced countless riders to the joy of e-bikes. The Pedego family will always hold a special place in our hearts, and we continue to offer the same exceptional service and support for all your Pedego needs.


Welcome to E-Bike Alley

Today, our showroom tells a different story. E-Bike Alley is your ultimate destination for everything electric. Whether you're seeking freedom, mobility, or just fun, we’re here to help you find not just a bike—but a path forward.

Every day, we ask ourselves:

"How can we make the e-bike experience even better?"

From personalized customizations to innovative new models, your needs and feedback inspire us. That entrepreneurial spirit drives us to grow, evolve, and stand out in a crowd.


Our Locations

We proudly serve Central and Southeastern Virginia and Northeastern North Carolina from two convenient locations:

Norfolk

📍 223 E. City Hall Avenue, Suite 101, Norfolk, VA 23510
📞 (757) 320-2400
Just steps from MacArthur Mall and Waterside Festival Marketplace

Williamsburg

📍 100 College Row, Suite 2105, Williamsburg, VA 23185
📞 (757) 645-4232
Right near Colonial Williamsburg and the College of William & Mary

🚴‍♂️ Plus, both locations feature bike trails right outside our doors—perfect for test rides or a scenic day trip.


Why Shop With Us Instead of Online?

1. Try Before You Buy

Avoid costly online mistakes—make sure your bike fits your body, needs, and lifestyle perfectly.

2. Unlimited Test Rides

We welcome you to try multiple brands, sizes, and styles. We even provide a helmet and guidance for your ride!

3. We Get to Know You

We ask about your riding habits, terrain, transport needs, and more—all to find your ideal e-bike. No pressure. Just honest advice.

4. We Service What We Sell

Our full-service centers in Norfolk and Williamsburg are equipped with:

  • Electric repair stands

  • Bike-specific tools

  • A full inventory of parts and hardware

5. We Deliver

Need a hand getting your bike home? We offer local delivery services (fees may apply based on distance).

6. Free 100–150 Mile Tune-Up

We fine-tune your bike after its break-in period—adjust cables, clean brakes and drivetrain, check bolts, align wheels, and more.

7. We’re Local—We’re Neighbors

We're part of your community, not a faceless call center. When you walk in, you’re greeted by a friendly face who cares.

8. We Build Relationships

We’ve sold bikes to happy customers from Richmond, Roanoke, the Outer Banks, Charlotte, even Georgia and Ohio. They return for tune-ups, accessories, or just to say hello.


Mobility Isn’t One-Size-Fits-All. Neither Are We!

Our Brands & Products

E-BikesE-TrikesE-MobilityAccessoriesRacksHelmetsLocks
AIMAAddmotorBunch BikesAll bike brandsAventonSena HelmetsAbus
AventonBunch BikesJackRabbit BikesAxiomHollywoodSerfas HelmetsAventon
EmojoEmojoOnewheelBikaseKuatThousand HelmetsBikase
LectricLectricSegway ScootersKinektMokwheelKryptonite
MokwheelMokwheelMokwheelNiteIze
Rad PowerRad PowerRockBrosSaris
SegwayRockBrosThule
TroxusSerfas
VelotricTopeake

We’re Virginia’s Largest OneWheel Dealer

Whether you’re into carving the streets or exploring trails, we stock OneWheel boards, gear, and accessories to elevate your ride.


What Our Customers Say

Our community speaks for us. Their stories reflect the heart, care, and service behind every sale, tune-up, and test ride.
Reviews Norfolk
Reviews Williamsburg


E-Bike Alley: Where freedom meets the future, and every ride begins with heart. ❤️